个人简介:

副教授，跨境电子商务专业负责人，数字商务系副系主任，毕业于西安电子科技大学，主要研究领域为消费者行为（社交电商，短视频电商，跨境电商）。讲授《电子商务》《跨境电子商务概论》《文献阅读与写作》等课程

工作履历:

中国商业统计学会人工智能分会理事 中国传媒大学科学技术协会代表

研究专长:

国家形象、国际传播、中国外交

主讲课程:

国际关系理论与历史专题

著作论文:

Cui, Y., Liu, Y., & Gu, M. (2022). Investigating the Key Drivers of Impulsive Buying Behavior in Live Streaming. Journal of Global Information Management, 30(1), 1-18. Cui, Y., Zhu, J., & Liu, Y. (2022). Exploring the Social and Systemic Influencing Factors of Mobile Short Video Applications on the Consumer Urge to Buy Impulsively. Journal of Global Information Management, 30(1), 1-23. Cui, Y., Wang, X. (2022). Investigating the role of review presentation format in affecting the helpfulness of online reviews. Electronic Commerce Research,. Cui, Y., Mou, J.*, Cohen, J., Liu, Y., & Kurcz, K. (2020). Understanding consumer intentions toward cross-border m-commerce usage: A psychological distance and commitment-trust perspective. Electronic Commerce Research and Applications, 39, 100920. Cui, Y., Mou, J.*, Cohen, J., & Liu, Y. (2019). Understanding information system success model and valence framework in sellers’ acceptance of cross-border e-commerce: a sequential multi-method approach. Electronic Commerce Research, 1-30. Cui, Y., Mou, J.*, & Liu, Y. (2018). Knowledge mapping of social commerce research: a visual analysis using CiteSpace. Electronic Commerce Research, 18(4): 837-868. Cui, Y., Liu, Y., & Mou, J. (2018). Bibliometric analysis of organisational culture using CiteSpace. South African Journal of Economic and management Sciences. 21. Mou, J.*, Cui, Y., & Kurcz, K. (2020). Trust, risk and alternative website quality in B-buyer acceptance of cross-border e-commerce. Journal of Global Information Management, 28(1): 167-188. Mou, J.*, Cui, Y., & Kurcz, K. (2019). Bibliometric and visualized analysis of research on major e-commerce journals using citespace. Journal of Electronic Commerce Research, 20(4): 219-237.
《新营销——短视频与营销模式重构研究》，中国商业出版社

科研项目:

国家自然青年科学基金项目：短视频时代电商渠道与广告诉求的匹配关系研究：基于调节定向视角(72202219)，主持。 国家自然青年科学基金项目：基于投资者复杂网络结构的证券市场系统性关联风险识别和干预(71803147)，参研。 陕西省软科学研究计划项目，扩展大中城市交通容量及典型城市范例研究--以西安市为例（2016KRZ005），参研。 全国统计科学研究项目，共享经济的统计测算方法研究(2017LY20)，参研。

联系方式:

电子邮件：yicui@cuc.edu.cn